Our services are uniquely designed for each client. We match our strategy with your goals to help you get the most out of your content creation.
Generate & Nurture Leads
Content strategy starts from the minute your target customer sees a message from your brand. The path to purchase must be laid from that first interaction. We help you design that path so each piece of content leads into the next, generating and nurturing leads from start to finish.
Content Upgrades: We design strategic opt-ins so your audience is always encouraged to join your lead funnel in exchange for awesome content. We create:
- Ebooks
- Guides
- Checklists
- Email series
Email Marketing: Once we use content to attract leads, we keep using it to warm and nurture those leads. Our content plans include creating drip campaigns that relate to opt-in offers as well as creating single emails designed to promote services and new content. That content includes:
- Drip Campaigns
- Sales Emails
- Newsletters
Educate Customers
Before customers purchase a product or service that solves their problem, they ask questions about their situation. They look for answers before the look for products and services. We create content that answers their questions, solves their problems, and helps them see how your products and services can give them what they need.
We educate your customers while highlighting your experience and expertise through:
- Blog Posts
- Case Studies
- Buyer’s Guides
- Sales Emails
Establish Online Authority
Your content isn’t going to do your brand any good if no one sees it. We create on-site content that is optimized to lead readers to your site. We use strategies to make sure every page on your site is as pleasing to search engines as it is to your readers. We do that through:
- Content Audits
- Keyword Research
- SEO-Optimized On-Site Content
