Learn how to track and manage content marketing KPIs with these spreadsheets that lay out goals and the path to tracking them.
Set and Track Your Content Goals
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Content Marketing KPI Definitions
Sheets include the definitions of major Content Marketing KPIs and information about where to find relevant metrics for:
- Page Views
- Unique Visits
- Bounce Rate
- Improvement in SERPs
- Organic Traffic
- Referral Traffic
- Social Traffic
- Press Mentions
- Inbound Links
- Social Shares
- Number of Followers
- Conversion Rate
- Email Subscribers
- Number of Leads
- Number of New Customers and Sales
Time Frames for Tracking
Sheets also include sample time frames for tracking long-term, multiple content, and single-content campaigns.
