Resources & Guides
Learn how to improve your copywriting, website strategy, and marketing.
FREE 50-Point Website Audit
Get a quick overview on the status of your website. Download my free 50-point website audit to see how your site stacks up.
Why Are We Fine With Ghostwriting, But Not AI Writing?
Scroll through LinkedIn for about five minutes and you’ll see someone condemning an AI-written post. It’s like they’ve uncovered a […]
AI vs. Agents vs. Automation: What’s the Difference?
Most small business owners already know they’re supposed to be using AI. But many people struggle with what “AI” actually […]
Why I Launched “The AI Optimist” To Help Small Businesses
For the last few months, I’ve been in an AI deep dive. I’ve been having conversations with business owners, writers, […]
Stop Using AI to Write Content Until You Do These 3 Things
AI is everywhere right now, and if you’re a small business owner, you’ve probably already tried to use it to […]
Claude 101: Key Takeaways If You’re Just Getting Started
You’ve heard the hype. You’ve maybe even opened Claude a time or two. But if AI still feels more overwhelming […]
Don’t Blame AI. Content Has Been Evolving for 20 Years.
Over the past two decades, I’ve watched professional writing transform again and again. I was smack dab in the middle […]
4 Questions to Ask Before Using AI Content for Your Business
AI can help you create blog posts, social media captions, and emails faster than ever. But before you prompt your […]
Business Support Group: Why You Need a Crew to Successfully Go At It Alone
If you want to go at it alone — you are going to need a group. While it may seem counter-intuitive that […]
How To Get Your Blog In Order With a Website Content Library
A website content library keeps you on track to publish blog posts, while helping you stay organized and get the most […]