Communications
Don't look like a ghost online. Develop content that lets customers know you are ready for their business.
Use Content to Connect With New & Existing Clients
Consumers do their research.
They search for solutions and ask AI for advice. They browse websites and social media, and check customer review sites.
If they don't find anything about a business, it's like it doesn't exist.
You must post information about your business online if you want customers to find, learn about, and choose you.
Let's build the essential communications you need to connect with both new and existing clients.
Content and Communications Is Not One-Size-Fits-All
Content can be overwhelming. There are a million things to say and countless places to post.
But you don't need to say everything, everywhere.
And trying to create endless content may actually slow your business down and stop you from doing what you get paid to do.
You don't need a massive amount of content to build, support, and grow your business.
You simply need the right content.
Let's focus on the essential communications you actually need to make clients feel welcomed, informed, and eager to work with you.
Let's Focus On The Content You Actually Need
Our content plan will be strategically designed so you can:
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Help new clients find and get to know you
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Establish trust and show authority
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Attract and convert referrals
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Stay top-of-mind with connections
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Re-engage existing clients
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Improve your ability to show up in search (SEO) and generative AI (AEO)
Content For Every Phase of the Client Journey
Focus on the essential copy that grows your client roster — not your stress levels.
SAY HELLO
Foundations Copy
Start with essential content that tells customers who you are.
Foundations copy includes service and about pages, welcome emails, and social media bios.
NURTURE
Sales Funnel Copy
Create assets to attract, nurture, and close new clients.
Sales funnel copy includes opt-in content, case studies, one-sheets, FAQs, and drip email series.
KEEP IN TOUCH
Touchpoint Copy
Don't look like a ghost online. Publish monthly copy that lets customers know you're open for business.
Touchpoint copy includes blog posts, newsletters, and social media content.
Consistently Communicate With Your Audience
"We love having Simply Stated manage our monthly content creation. Having Raubi take over the process has allowed us to get the benefits of content without getting bogged down by the process. The content highlights our expertise and industry authority while consistently keeping us in front of our customers and industry partners.
We don't have to worry about going dark on social media because Raubi is there to keep our brand fresh, relevant, and in front of our target audience."
Maher El-Abdallah
Align HCM
Put AI to Work on Your Content Strategy
AI is incredibly useful in the content creation process. It isn't a replacement for writers or strategists, but it is a tool to help us improve and speed up our work.
Talk to me about how we can use AI workflows and tools to make a content process that meets your unique budget and needs.
Stop Being a Ghost. Start Connecting with Your Customers.
Make sure customers know who you are, what you do, and why they should work with you. Get the essential copy needed to introduce yourself and stay top of mind.